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During the course of research for Unstoppable, Bain & Company developed an extensive list of companies that had undergone significant core change along three dimensions: financial performance, source of differentiation, and external description of company and strategy. Using these methods, we compiled an extensive list of companies that had undergone a redefinition of its core and sampled twenty five that balanced industry (from computers to refrigerators), geography (eleven countries represented), and type of change (adjacencies, new customer model, new capability). Below is the list of companies examined:

  • American Express
  • Apple
  • Autodesk
  • Avis
  • Boston Scientific
  • Brunswick
  • De Beers
  • Dell
  • Dometic
  • Harman International
  • Hyperion Systems
  • IBM
  • Li & Fung
  • Marvel Entertainment
  • New England Patriots
  • Nike
  • Novozymes
  • P&G
  • Perkin Elmer
  • PSA
  • Roche
  • Samsung
  • TACA
  • Tesco
  • Vopak
   
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